Serums for beginners: The what, when, and why

Serums for beginners: The what, when, and why


The skincare game has grown exponentially over the years. It used to be a basic routine of cleanse, tone and moisturise then you’re good to go. Now there is a plethora of products available in a range of different categories, and all this choice has us wondering what to use, how and when to use it, and is it even necessary?

Let’s deep dive into the world of serums.

What exactly is a serum?

They’re a specialty product that can be added into your existing skincare routine. They’re highly concentrated in active ingredients which make them a great tool for targeting a range of specific skin concerns i.e fine lines and wrinkles.

When would you use a serum?

In a minimalist routine, you would add your serum in after you’ve cleansed, toned and before you moisturise. If an oil is in your routine, just remember the golden rule – serum first, oil after. They’re also great for additional layering - you can use multiple serums at once, or depending on your concern, one in the AM and one in the PM.

Why use a serum?

If you want to up your skincare game, it’s time to add them in. While they are commonly used when the signs of aging become visible, they can also be used preventatively. They’re packed with all the best ingredients so you can target your specific goals and give your skin all the nutrients it needs to have it looking and feeling great.

Are they necessary? Some would say no, but do they help your skin be at its best? Absolutely.

Not sure how to choose the best serum for your skin?