Ageing Skin
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Discover our advanced anti-ageing skincare collection for mature skin. Powered by rosehip oil, vitamin C, bakuchiol, and vegan collagen our anti-ageing formulas help reduce fine lines, improve firmness, and restore natural radiance - gently and effectively.

Frequently asked questions
What causes mature skin to change in texture and firmness?

With age, collagen and elastin levels naturally decrease, making the skin thinner, less elastic, and more prone to sagging. Sun exposure, pollution, and stress speed this decline. Using SPF daily, keeping skin hydrated, and applying targeted treatments can help preserve firmness and improve texture over time.
How can I improve the appearance of fine lines and wrinkles?

Fine lines develop as collagen breaks down and skin loses moisture. Ingredients like retinol, peptides, and vitamin C can stimulate collagen and improve skin smoothness. Regular SPF use prevents further UV damage, while moisturisers with nourishing oils keep the skin supple and resilient.
What is the best skincare routine for mature skin?

An effective routine includes a gentle cleanser, hydrating serum, rich moisturiser, and daily SPF. Night treatments with retinol or peptides encourage skin renewal. Weekly gentle exfoliation can improve texture, while consistent care helps maintain radiance and slow visible signs of ageing.
Can mature skin still be oily?

Yes, some people experience oiliness even with mature skin due to genetics or hormonal changes. Use lightweight, non-comedogenic moisturisers to hydrate without clogging pores. Balancing serums with niacinamide can control excess oil while supporting the skin barrier and preventing dehydration.
What ingredients should I focus on for mature skin?

Look for hydrating hyaluronic acid, collagen-boosting retinoids, firming peptides, and antioxidants like vitamin C and E to fight environmental stress. Nourishing oils such as rosehip or argan can also restore suppleness and help strengthen the skin barrier for better long-term resilience.
How does sun exposure affect ageing skin?

UV radiation breaks down collagen and elastin, causing fine lines, sagging, and pigmentation. Over time, sun damage can dramatically speed up visible ageing. Wearing broad-spectrum SPF 30+ daily, even in cloudy weather, is essential to protect mature skin and prevent further deterioration.
Can diet impact the health of mature skin?

Yes, nutrient-rich foods like berries, leafy greens, nuts, and oily fish supply antioxidants, omega-3s, and protein that support skin repair and elasticity. Staying hydrated and limiting processed foods can reduce inflammation, helping the skin look healthier and more vibrant.
Is exfoliation safe for mature skin?

Yes, but over-exfoliating can cause irritation and weaken the skin barrier. Gentle enzyme exfoliants or low-strength AHAs help remove dead cells and improve radiance without damaging delicate skin. Once or twice weekly is usually enough for noticeable benefits without sensitivity.
What role does hydration play in mature skin care?

Adequate hydration keeps the skin plump, smooth, and more resistant to environmental damage. Ingredients like hyaluronic acid and glycerin attract water into the skin, while moisturisers with ceramides and oils lock it in, preventing dryness and improving overall comfort.
Are facial massages beneficial for mature skin?

Facial massage improves blood circulation, supports lymphatic drainage, and can enhance product absorption. While it won’t erase wrinkles, regular massage can boost radiance, relieve muscle tension, and promote a more lifted, refreshed appearance over time when done consistently.